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Meet the WiRL Board
Kristen Brown
​CBRE
Lucia Briant
Lucia is Marketing Manager for Richmond Villages, part of Bupa, where she has looked after marketing operations for their group of 10 IRCs throughout the UK. Previously, Lucia worked across a variety of industries in creative roles for 17 years, across TV Production, Branded Content and for an award-winning female led Estate Agency, Philippa Sole, cementing her love for both property and storytelling.
Ledijana Gashi
Lifecare Residences
Carlene Goodearl
​Rangeford Villages
Amy Kelleher
Amy is an Operations Executive and EA at Knight Frank, supporting the Senior Living team since 2017.
Amy is responsible for managing the day-to-day operations of the team as well as providing EA support to Tom Scaife, Head of Senior Living at Knight Frank.
Sarina Kiayani
Sarina Kiayani helps to run WiRL's Social Media channels. She is Policy and External Affairs Manager at ARCO, the national membership body for charitable and private operators of Integrated Retirement Communities (IRCs). A key aspect of her role is raising awareness of the IRC model through external communications to the media, and on social media. Sarina has a strong interest in improving housing provision for all generations and has discussed this in both broadcast and print media. She previously worked in communications agencies, which provided her first introduction to the retirement living sector.
Ali Powell
Ali is an award-winning commercial consultant in the later living and hospitality sectors. She is highly skilled at increasing sales velocity and IRR through identifying sales and marketing opportunities and implementing fixes to drive significant revenue uplifts. She has 30 years’ experience working on the operator, developer and investor side in world-leading brands. She runs her own consultancy, Commercial Acceleration where she works on boosting occupancy through optimising sales, marketing and the customer journey. Commercial Acceleration won Best Senior Living Consultancy - UK 2023.
Becca Stuart-Jack
PRP
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